Hi! I'm Natalia

I'm a product designer

and I create digital solutions that bridge brands and users since 2009.

I'm passionate about creating great user experiences and making data-driven design decisions.

data and conversion-oriented design for happier users and better conversion rates

From branding to Usability Testing, by far the most complex project I've worked on

appealing web stores aligned to seasonal collections for a strength online presence

I create intuitive digital experiences across platforms, turning complex challenges into user-friendly solutions.

Payleven | FinTech

Worked with marketing, copywriting, and development teams in a fast-growing fintech company. Designed social media assets, SEO-driven landing pages, and developer-friendly web materials. Led a full redesign of the main website using usability testing and A/B testing, contributing to higher conversion rates.
Carreira | WebApp for career development

I contributed by designing the visual identity, brand, information architecture, UI, and UX for a career development platform where users can create and manage exercises to set goals and grow professionally. I also conducted usability testing and continue to support the development team with improvements.
Done | WeApp for Design Project Development

I contributed to the UX/UI for D.one, a project management platform for design teams. I participated in designing cross-platform experiences (web, mobile, tablet, Apple Watch), helped with the development of 20+ built-in methodology tools, ran usability testing, and developed intuitive IA, prototypes, and style guides.
Fashion e-commerce webpages

Contributed to the design and layout of multiple e-commerce platforms, including Colcci, ensuring seasonal collections were showcased effectively. Prepared and optimized product images and collaborated on digital marketing assets to enhance the brand’s online presence and customer experience.