Natalia Lassance

Hi! o/

I'm Natalia Lassance, I'm a visual designer and I work with web since 2009

I believe a good user experience is one of the best consequences of a good quality Design and I believe the designer is a tool for an useful and an efficient communication between brands and their consumers. My focus is to develop projects that are meaningful to the users and gainful for the brands so I can provide both a pleasant and remarkable experience.

I enjoy the process

Creativity to find solutions coherent to users' expectations

1. Immersion

Understanding the problem, the context, the client expectations and his target by research, interviews, tests and analysis.
2. Explosion

Black Box Thinking: the knowledge gotten at the first phase is controlled input for the uncontrolled and creative outputs.
3. Decision

White Box Thinking: phase of selecting greatest ideas, testing them with rapid prototyping, choosing the best potential solution for development.
4. Finishing

Testing the best solution with users to identify the result with their need and with their expectations.